To increase customer engagement with your business, you have to activate social media channels and make them "alive". The way you can do this is by regularly uploading content related to your business. However, for the distribution of content to be effective, how do you manage the frequency?
The company CoSchedule, a social media post-scheduling tool, has conducted research on this matter. Here are the results of their research that reveal how many posts you should publish each day:
- Facebook: 1 post
- Twitter: 15 tweets
- Pinterest: 11 pins
- LinkedIn: 1 post
- Instagram: 1 - 2 posts
It may seem overwhelming and troublesome, but social media marketing must be thought through to build an audience that is actively involved in your business. If you find it challenging, here are some tips to help you get started.
Some tips
1. Focus Only On 1 - 2 Social Media Channels
You may not have the funds to hire people to manage all of your business's social media channels. Therefore, focus on 1-2 social media platforms first. By concentrating on a few channels, you can manage them more optimally and save energy because you don't have to post too many times every day.
2. Quality Is Everything
Quality trumps quantity. Posting mediocre content frequently will yield worse results than posting fewer but high-quality and meaningful content. So, it's better to post 3 tweets per day with high-quality content than 15 plain tweets.
3. Use Scheduling Tools
Many applications can help you schedule social media content, such as IFTTT, Hootsuite, Buffer, MeetEdgar, Agorapulse, and CoSchedule. Choose one and let the tool take care of spreading your content. You only need to spend time once a day to complete the posting schedule for the next week.
4. Get Creative on Every Channel
Tailor your content for each social media platform and hone your creativity in creating engaging content. For example, create a post on your website or blog, then make dozens of Tweets that quote from your post and direct the audience to click on the article. Make inspirational quote graphics and share them on Instagram.
Conclusion
In conclusion, managing social media content frequency can be overwhelming, but by focusing on a few key platforms, prioritizing quality over quantity, utilizing scheduling tools, and getting creative in content creation, you can effectively engage with your audience and build a strong online presence for your business.
FAQ
Q: How do I decide which social media channels to focus on? A: Consider your target audience and where they are most active. Choose platforms that align with your business goals and where you can create engaging content consistently.
Q: Can I use scheduling tools for free? A: Many scheduling tools offer free plans with limited features. You may need to upgrade to a paid plan for advanced features and increased posting frequency.
Q: How often should I review and adjust my social media strategy? A: It's essential to regularly review your social media performance and adjust your strategy accordingly. Monitor engagement metrics, audience feedback, and industry trends to stay relevant and effective.
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